Welcome To pfire


Registered "In Touch" subscribers will no doubt have noticed a radical change to the design and added features now on In Touch.

More importantly, these enhancements and added features has NOT come with a price. Your subscription will remain at less than R 30 per month and we are happy to have been able to accommodate our In Touch subscribers requests.

Keep them coming!
Over the past year, we at Pfire have received a lot of feedback from our clients requesting some changes to our website and in particular to there own secure and private portals.

We have managed to accommodate almost all the requests submitted. The features have been significantly enhanced and facilitating systematic collaboration between you and your consultant to another level. The design has also changed to ensure that all text is now against a white background making reading just that much easier.

Other features which ave been enhanced at the request of our In Touch Users now also include:-

  • Faster browsing options

  • You can now update your own financial matters in more detail such as assets, liabilities, income and expenditure as well as assurance policies

  • You can view your debit order details and change your debit order bank details to suit you.

  • You now have a neat dashboard to enable you to access ALL your features from one area (called My Details).

  • Your personal details has been expanded to enable you to capture your children's details as well as your spouses details (where applicable).

  • Whether you edit or add personal details or financial details, your financial advisor will be informed of these updates.automatically.

We at Pfire would like to thank all of our subscribers for continuing to provide us with feedback on this service. As many of you know, this service was not created by us - but by you, our client. We anticipate continuing to update this service and need you to continue to tell us what you need.

Thank you all for supporting this new generation service - In Touch!

From the team at Pfire In Touch.

Contact Details

company: pfire
address: 21 Alexander Drive
Winston Park
tel: +27 31 7644 042
fax: +27 86 529 6089
website: https://pfire.co.za
FSP Number: 30256


BRANCH: HeadOffice
DIVISION: Consultancy
DEPARTMENT: Business Planning
Mike Lombard
Key Individual
Cindy Buxton
pfire - Senior PA
BRANCH: Pfire Regional
Claire O Reilly

Company Profile




To provide you, our client, with the opportunity to access and leverage innovative and collaborative professional and ethical advice and administrative services, (financial, personal and/or business) which will serve to facilitate, enhance and improve the opportunities for you to reach your personal or business goals.

In so doing we seek to ensure a long term mutually beneficial and sustainable relationship based upon trust, transparency and mutual benefit over generations.




Mike Lombard Financial Services cc t/a Pfire is a registered independent Financial Services Provider (FSP 30256) founded in 2007 by Mike Lombard. It is a fee based practice offering a range of bundled services to individuals and businesses.



  • Holistic

An individual’s financial and business planning needs are interconnected and each part impacts in some way on to whole. This includes technical and regulatory information and expertise, emotional issues as well as logical matters that are considered as critical to outcomes. 

  • Design

Together with our clients, we solve problems and co-design solutions by asking three simple questions:-


- Where are you now

- Where do you want to be?  

- How do you get there?


  • Ethics

We hold ourselves to the highest ethical and professional standards through our accreditation with the Financial Planning Institute of South.




No one knows their personal and private circumstances better than our clients themselves. That is why we understand that planning in any form is very personal and emotional. Technical solutions count for little if problems are not identified and solved together. Co-designing solutions is at the core of planning offered by Pfire and requires an intimate partnership where trust, transparency and empathy are pivotal.


The beauty of collaboration is that it combines knowledge and wisdom offering better opportunities to embrace outcomes



At the heart of Pfire is a Fee Based Practice. Since 2007, before Fees became vogue, Pfire established a bundle of professional services designed to meet a wide range of service expectations at given monthly fees - a retainer if you will. From as little as R 29pm (plus Vat) clients can access professionally advice and services.


We offer pro bono services to those in need as well as raise funds for our selected charities on an ongoing basis.



  • Advisory Services

We have FIVE FEE BASED Bundled Service options available to suit the needs of our personal and entrepreneurial clients. Our Fees are based upon monthly retainers in return for which the basket of services are available 24 hours a day.

  • Product Administration Services

As an independent practice, we have access to a range of financial products which can be purchased by our clients. These products are designed – at present – to pay a commission in return for our servicing, maintaining and managing the product on your behalf.

  • Business Services

Our business services includes Entrepreneurial Development Programs, a full directory of business planning opportunities, Training, Mentorships and Collaborative Programs. These Fee based services are open to entrepreneurs starting out to business in growth or mature phases.



Our secure ON-LINE private portal for you…..

We have invested in aligning our organisation with our clients. Our web based “In Touch” platform enables our clients to activate their advisor 24 hours a day. Every record of every conversation, document shared or signed, emails sent or received is neatly filed recorded in your OWN personal space. At a click of your mouse we offer a transparent process that enables you to partner with us and together we accept joint responsibility for your outcomes.

And there’s more ….

Our In Touch secure and private portal also gives you access to a range of convenient and simple financial tools, the ability to draft your own simple Will, a FREE On-Line storage facility for all your private documents and so much more.


Being a registered active participant on this client centered platform will ensure that we are permanently connected enabling us to proactively serve you better, faster and accurately.


Whether you are looking for advice in Personal Finance, Risk and protection planning, Investments, Retirement, Health taxes or Estate Planning, we have options for you.

One last thing …. then meet the team!

Financial and Business planning is not an event. It is a process that evolves over a period of time.


This means that relationships are paramount to a successful collaboration and taking long term views and measuring outcomes frequently and consistently is essential.


Doing business with Pfire requires a commitment based upon mutual respect and trust – things which are not taken for granted.



Mike Lombard Key Individual

Mike began his career in 1981 with the Stanbic Group. Mike has various undergraduate and post graduate qualifications, is a CERTIFIED FINANCIAL PLANNNER ® and holds an International Action Learning Master of Business Administration from the Business School Netherlands. . He is a stakeholder in businesses including a technology company (Pfirestorm) and an entrepreneurs training organisation (PfireExplore). Between 1981 and 2007, Mike worked in retail, commercial and Private banking. In 1994, Mike attended and Overseas development program which included study at Manchester Business School and Templeton College (Oxford). Mike was a founding member of Pfire (2007), a licensed Financial Services Provider. The practice provides a full and comprehensive range of services and his specialities include Fiduciary Services advice, business consulting services and Business technology solutions although he also provides holistic advice on all areas of personal and business planning both locally and abroad. Mike is married with two children.

Cindy Buxton Senior Personal Assistant

Cindy has worked as a Secretary / Personal Assistant for various Companies including Liberty Life and Discovery since 2002. Cindy oversees all the administrative and support functions within Pfire and is also the internal Compliance Officer. Cindy is the go to person for both the consultants as well as for many clients who seek her support and experience in dealing with a wide range of support and administrative services. Cindy is married with one daughter and enjoys baking in her limited spare time.

Daphne Lombard Account Management and Social engagement

Daphne has been with Pfire since its inception and has experience in a wide range of administrative and support services. Currently Daphne attends to the organisations internal accounting and the management client accounts. In addition Daphne is responsible for engaging with various charitable institutions and organises various fun raising events.